This startup produces pet food using upcycled ingredients, such as apple pulp and lobster byproducts, sourced from food manufacturers to minimize waste. By transforming nutrient-rich leftovers into sustainable pet nutrition, the company helps pet owners reduce food waste while providing high-quality meals for their pets.
Funding
$8.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
TFounders
Product
Problem
The current food system generates significant waste, with millions of tons of nutritious food discarded annually. This waste contributes to greenhouse gas emissions and represents a missed opportunity to utilize valuable resources. Pet owners seeking sustainable options often lack access to products that address this environmental concern.
Solution
Shameless Pets addresses food waste by upcycling surplus and misfit ingredients from food manufacturers into healthy and delicious pet treats. They partner with North American suppliers to rescue high-quality fruits, vegetables, and other food byproducts that would otherwise be discarded. These ingredients, such as apple pulp, lobster byproducts, and sweet potatoes, are carefully tested and processed into a variety of treats for both dogs and cats. By utilizing these upcycled ingredients, Shameless Pets reduces environmental impact while providing pets with nutritious and flavorful snacks. Their product line includes soft-baked biscuits, jerky bites, dental sticks, and crunchy treats, all made with at least 20-30% upcycled content.
Target Audience
Shameless Pets targets environmentally conscious pet owners who are looking for sustainable and nutritious treat options for their dogs and cats.
Features
- Treats formulated with at least 30% upcycled fruits and vegetables, reducing food waste.
- Wide variety of treat types including soft baked, jerky, dental sticks, and crunchy options for both dogs and cats.
- Recipes include real meat and seafood, combined with upcycled produce for optimal nutrition.
- Treats are grain-free, gluten-free, soy-free, wheat-free, and corn-free, catering to pets with sensitivities.
- Functional treats that support digestion, skin & coat health, dental hygiene, and hip & joint health.
- Sustainable packaging made with 30% post-consumer recyclable (PCR) plastic.
- Treats produced using solar energy, minimizing environmental impact.
- Certified by the Upcycled Food Association, ensuring ingredient traceability and waste reduction.