Sales Force Automation (SFA) provides a mobile-first field sales platform for FMCG, pharmaceutical, and distribution companies operating in Kenya, Uganda, and Tanzania. The software enables real-time order capture, route management, rep tracking, payment collections, and eTIMS-compliant invoicing with offline sync capabilities, helping businesses streamline field operations and improve sales productivity.
Funding
Funding not disclosed
Founders
Product
Problem
Distributed sales teams in East Africa often struggle with manual order processing, limited visibility into field activities, and inefficient payment collection workflows. Without real-time tracking and centralized data, managers face challenges in monitoring rep performance, ensuring route adherence, and maintaining accurate, tax-compliant records across multiple locations.
Solution
SFA provides a mobile-first sales force automation platform designed specifically for FMCG, pharmaceutical, and distribution businesses in Kenya, Uganda, and Tanzania. The system enables field reps to capture orders, update customer profiles, and collect payments directly from their smartphones, even in offline environments. Managers gain real-time visibility into field activities, route adherence, and team performance through a centralized dashboard, while automated workflows streamline order processing, invoicing, and payment tracking. The platform includes eTIMS-ready invoicing to ensure full tax compliance, and integrates with mobile payment systems like M-Pesa and ERP solutions for seamless operations.
Target Audience
Primary customers are FMCG companies, pharmaceutical distributors, wholesalers, and other businesses with field sales teams operating across East Africa, particularly in Kenya, Uganda, and Tanzania.
Features
- Mobile sales app with offline sync for order capture, customer data management, and payment collection in remote areas
- Real-time GPS tracking of field reps with route planning, territory management, and attendance verification
- Centralized dashboard for managing customers, leads, orders, invoices, and collections in one secure cloud-based system
- eTIMS-compliant invoicing that ensures every transaction is accurate, traceable, and tax-ready
- Automated payment collection workflows with outstanding balance tracking and cash flow visibility
- Integration with mobile payment systems like M-Pesa and ERP platforms for streamlined financial operations
- Advanced sales analytics and reporting tools for data-driven decision making and performance monitoring