Sales Force Automation Kenya
SFA provides a mobile-first sales force automation platform for FMCG, pharmaceutical, and distribution companies in East Africa. The platform enables field reps to capture orders, collect payments, and manage customer data even in offline environments, while giving managers real-time visibility into field activities and route adherence. The system includes eTIMS-compliant invoicing and integrates with mobile payment systems like M-Pesa.
- Sales Technology
- Enterprise Software
- Software Only
- Data & Analytics
Funding
Founders
Founder details are not available yet.
Product
Problem
Distributed sales teams in East Africa often struggle with manual order processing, limited visibility into field activities, and inefficient payment collection workflows. Without real-time tracking and centralized data, managers face challenges in monitoring rep performance, ensuring route adherence, and maintaining accurate, tax-compliant records across multiple locations.
Solution
SFA provides a mobile-first sales force automation platform designed specifically for FMCG, pharmaceutical, and distribution businesses in Kenya, Uganda, and Tanzania. The system enables field reps to capture orders, update customer profiles, and collect payments directly from their smartphones, even in offline environments. Managers gain real-time visibility into field activities, route adherence, and team performance through a centralized dashboard, while automated workflows streamline order processing, invoicing, and payment tracking. The platform includes eTIMS-ready invoicing to ensure full tax compliance, and integrates with mobile payment systems like M-Pesa and ERP solutions for seamless operations.
Target Audience
Primary customers are FMCG companies, pharmaceutical distributors, wholesalers, and other businesses with field sales teams operating across East Africa, particularly in Kenya, Uganda, and Tanzania. The platform also serves businesses in iron & steel, milling, and paint industries.
Features
- Mobile sales app with offline sync for order capture, customer data management, and payment collection in remote areas
- Real-time GPS tracking of field reps with route planning, territory management, and attendance verification
- Centralized dashboard for managing customers, leads, orders, invoices, and collections in one secure cloud-based system
- eTIMS-compliant invoicing that ensures every transaction is accurate, traceable, and tax-ready
- Automated payment collection workflows with outstanding balance tracking and cash flow visibility
- Integration with mobile payment systems like M-Pesa and ERP platforms for streamlined financial operations
- Advanced sales analytics and reporting tools for data-driven decision making and performance monitoring
- Industry-specific solutions for FMCG, pharmaceuticals, iron & steel, millers, and paint sectors