Setos offers an AI‑driven coaching platform that guides senior leaders through an eight‑step EUDAEMON transformation process, turning personal data such as CVs, assessments, and 360° feedback into a personalized leadership focus and actionable daily habits. The subscription service provides on‑demand, context‑aware guidance, habit tracking, and continuous progress monitoring while ensuring GDPR‑compliant data security.
Funding
Funding not disclosed
Founders
Product
Problem
Many senior leaders struggle to translate strategic intent into consistent daily actions, resulting in low team engagement and limited measurable impact despite significant investment in traditional leadership development programs.
Solution
Setos delivers an AI‑driven, subscription‑based coaching platform that guides leaders through an eight‑step EUDAEMON transformation journey. Users upload their CV, assessments, and 360° feedback, which the system analyzes with a GDPR‑compliant Danish large‑language model to generate personalized insights, a defined leadership “tyngdepunkt,” and a concrete action plan. The AI coach is available on demand, remembers past conversations, and adapts recommendations as the leader progresses through the iterative phases of Explore, Understand, Define, Activate, Execute, Monitor, Optimize, and Nurture. Progress is tracked continuously, and the platform provides tools for translating insights into daily habits, ensuring sustained behavioral change and measurable leadership impact.
Target Audience
Setos targets senior managers and executives (e.g., CEOs, CTOs, division heads) who lead teams of 10+ people and manage budgets of 50 M+ DKK, seeking continuous, data‑driven leadership development beyond traditional courses.
Features
- AI coach that learns from user reflections, uploaded documents, and platform interactions, providing real‑time, context‑aware guidance
- Structured eight‑phase EUDAEMON process (Explore, Understand, Define, Activate, Execute, Monitor, Optimize, Nurture) with iterative access to any phase
- Integration of personal data (CV, assessments, 360° feedback) to produce a personalized leadership “tyngdepunkt” and core narrative
- Daily actionable recommendations and habit‑tracking tools to turn insights into concrete behavior
- Secure, GDPR‑compliant data storage in the EU with end‑to‑end encryption and full user control over data deletion and export
- Tiered subscription plans (Explorer, Leader, Team) offering varying levels of document upload, 360° feedback analysis, personality profiling, and team‑wide insights
- Mobile‑ready interface (upcoming app) for on‑the‑go access to coaching conversations and progress monitoring