Setero provides an AI‑driven conversational simulator that lets B2B sales representatives practice realistic customer calls on demand. The platform auto‑generates role‑play modules from uploaded playbooks, delivers instant AI feedback, and supplies managers with dashboards of individual and team performance metrics to prioritize coaching. It operates on EU‑resident, end‑to‑end encrypted infrastructure with GDPR‑aligned security controls.
Funding
Funding not disclosed
Founders
Product
Problem
Sales organizations often rely on infrequent, instructor‑led workshops that lead to rapid knowledge decay, inconsistent coaching, and prolonged onboarding cycles, resulting in missed revenue targets and inefficient use of manager time.
Solution
Setero delivers an AI‑powered conversational simulator that lets sales representatives practice realistic customer dialogues on demand. Users interact with a generative‑AI “coach” that mimics real‑world objections, product questions, and negotiation scenarios, providing a safe environment for repeated practice. Training modules are created in seconds by uploading existing playbooks or guidelines, which the system transforms into interactive role‑plays. After each session, the platform generates structured feedback on strengths, gaps, and recommended next steps, enabling focused skill development. Managers access real‑time dashboards that aggregate individual and team performance metrics, allowing them to prioritize coaching interventions and track progress toward sales competency goals. The solution is hosted on EU‑based infrastructure with end‑to‑end encryption and GDPR‑aligned data controls, ensuring compliance and data sovereignty.
Target Audience
Primary users are B2B sales teams—including SDRs, account executives, and sales managers—seeking scalable, on‑demand skill development, as well as enterprise learning & development departments that need measurable coaching outcomes.
Features
- Generative‑AI conversational engine that simulates customer calls with dynamic objection handling
- One‑click training creation: upload sales guides or scripts and auto‑generate interactive role‑play modules
- Immediate, AI‑driven feedback reports highlighting communication style, objection resolution, and closing techniques
- Analytics dashboard with individual scorecards, team trend visualizations, and coaching priority flags
- Role‑based access controls and audit logs for secure manager and trainer oversight
- EU‑resident data hosting, end‑to‑end encryption, and ISO‑27001‑aligned security processes
- Integration hooks for LMS or CRM systems via RESTful APIs
- Scalable architecture supporting unlimited concurrent users across distributed sales teams