SESAME LAB
Sesame Labs operates a community management platform that automates engagement tasks and rewards members through targeted incentives based on cross-channel insights. The platform enables game developers to enhance marketing strategies by analyzing on-chain, social, and in-game activities to improve gamer acquisition and retention.
- Advertising Technology
- Artificial Intelligence
- Data & Analytics
- Developer Tools
- Gaming & eSports
- Software Only
Funding
Founders
Product
Problem
Game developers struggle to effectively manage their communities and incentivize engagement across various platforms. Analyzing player behavior across on-chain, social media, and in-game activities to optimize marketing strategies and improve player acquisition and retention is a complex and time-consuming process.
Solution
Sesame Labs offers a community management platform that leverages AI to automate engagement tasks and provide targeted incentives. The platform analyzes data from on-chain activity, social media interactions, and in-game behavior to provide game developers with actionable insights. By identifying characteristics of high-performing ads and producing ad creatives, Sesame Labs helps developers create and manage high-performing ad campaigns. This enables enhanced marketing strategies, improved gamer acquisition, and increased player retention through community-led growth.
Target Audience
The primary target audience is game developers looking to enhance their marketing strategies, improve player acquisition, and increase retention through community engagement.
Features
- Cross-channel data aggregation: Collects and analyzes player data from on-chain, social media, and in-game sources.
- AI-powered ad creative generation: Identifies characteristics of high-performing ads and produces ad creatives for top-quartile performance.
- Automated engagement tasks: Automates community management tasks to improve efficiency.
- Targeted incentives: Rewards community members through targeted incentives based on cross-channel insights.
- MadMen AI: Creates and manages high-performing ad campaigns.