Sesame Labs operates a community management platform that automates engagement tasks and rewards members through targeted incentives based on cross-channel insights. The platform enables game developers to enhance marketing strategies by analyzing on-chain, social, and in-game activities to improve gamer acquisition and retention.
Funding
Funding not disclosed
Founders
Product
Problem
Game developers struggle to effectively manage their communities and incentivize engagement across various platforms. Analyzing player behavior across on-chain, social media, and in-game activities to optimize marketing strategies and improve player acquisition and retention is a complex and time-consuming process.
Solution
Sesame Labs offers a community management platform that leverages AI to automate engagement tasks and provide targeted incentives. The platform analyzes data from on-chain activity, social media interactions, and in-game behavior to provide game developers with actionable insights. By identifying characteristics of high-performing ads and producing ad creatives, Sesame Labs helps developers create and manage high-performing ad campaigns. This enables enhanced marketing strategies, improved gamer acquisition, and increased player retention through community-led growth.
Target Audience
The primary target audience is game developers looking to enhance their marketing strategies, improve player acquisition, and increase retention through community engagement.
Features
- Cross-channel data aggregation: Collects and analyzes player data from on-chain, social media, and in-game sources.
- AI-powered ad creative generation: Identifies characteristics of high-performing ads and produces ad creatives for top-quartile performance.
- Automated engagement tasks: Automates community management tasks to improve efficiency.
- Targeted incentives: Rewards community members through targeted incentives based on cross-channel insights.
- MadMen AI: Creates and manages high-performing ad campaigns.