Servipunto provides a 4.0 technology infrastructure for traditional Colombian retailers, enabling real-time data capture of transactional and behavioral information. This platform offers CPG companies and market researchers granular insights into sales performance, pricing strategies, and shopper behavior for data-driven decision-making.
Funding
Funding not disclosed
Founders
Product
Problem
The traditional retail channel in Colombia lacks real-time, granular data capture, hindering accurate market measurement and business intelligence. This data gap prevents businesses from effectively analyzing revenue, pricing strategies, shopper behavior, and market trends.
Solution
Servipunto deploys a 4.0 technology infrastructure within a network of traditional Colombian retailers to provide real-time data collection. This platform captures precise, online transactional and behavioral data, enabling comprehensive market measurement. Businesses gain access to detailed analytics modules for revenue, pricing, shopper insights, and predictive modeling. The system facilitates data-driven decision-making by offering insights into sales performance, consumer engagement, and market dynamics.
Target Audience
Servipunto targets consumer packaged goods (CPG) companies, retailers, and market research firms operating within the traditional Colombian retail sector.
Features
- Real-time data acquisition from traditional retail points of sale.
- Cloud-based infrastructure for scalable data processing and storage.
- Modules for market measurement including revenue, pricing, and shopper behavior analysis.
- Predictive analytics capabilities leveraging collected data.
- Support for industry-specific data requirements.