Sertify provides a platform that enables consumers to identify and support diverse-owned small businesses, including those owned by women, minorities, LGBTQ individuals, veterans, and people with disabilities. By certifying these businesses, Sertify facilitates targeted spending that aligns with consumers' values and drives measurable social impact.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers and corporations increasingly want to support diverse-owned small businesses, but identifying and verifying these businesses can be challenging and time-consuming. Without a reliable way to confirm diversity status, targeted spending and social impact initiatives are difficult to implement and track effectively.
Solution
Sertify offers a certification platform that enables consumers and corporations to identify and support diverse-owned small businesses. By "sertifying" businesses owned by women, minorities, LGBTQ individuals, veterans, and people with disabilities, Sertify facilitates targeted spending that aligns with values and drives measurable social impact. The platform provides a streamlined process for businesses to verify their diversity status and connect with customers seeking to support them. Sertify ensures brand-safe DEI spend by providing a trusted source of verified diverse-owned publishers and creators.
Target Audience
Sertify's primary customers are consumers and corporations looking to support diverse-owned small businesses and implement effective DEI spending strategies.
Features
- Diversity certification process for small businesses
- Platform for consumers and corporations to find and support certified businesses
- Verification of diversity status to ensure authenticity
- Facilitation of targeted spending towards diverse-owned businesses
- Brand safety measures for DEI initiatives