Serenade enables artists and labels to create chart-eligible physical collectibles that unlock exclusive digital content for fans. These "Smart Formats" bridge the gap between physical merchandise and digital engagement, driving fan connection and sales while contributing to official music chart metrics.
Funding
$4.1M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Artists and labels face challenges in creating tangible merchandise that resonates with fans and contributes to official music chart metrics. Traditional physical formats often lack digital integration, and current digital offerings do not typically qualify for chart accreditation, limiting fan engagement and sales impact.
Solution
Serenade provides a platform for creating chart-eligible "Smart Formats," which are physical collectibles that unlock exclusive digital content and experiences for fans. These formats are designed to bridge the gap between physical merchandise and digital engagement, offering artists a new avenue to deepen fan connections and drive sales. Serenade manages the end-to-end production and fulfillment process for these custom or pre-designed items, allowing artists to concentrate on their music releases. Sales of these Smart Formats are reported to official music charts in key territories, providing a direct mechanism for fans to support artists' chart performance.
Target Audience
Primary customers are music artists, artist teams, and record labels seeking to enhance fan engagement through unique physical merchandise that also contributes to official music chart metrics.
Features
- Physical collectible items (e.g., stickers, lanyards, keychains, mini vinyl) embedded with NFC technology for digital content redemption.
- Integration of various digital assets including audio files, videos, photos, PDFs, and ZIP archives.
- Chart accreditation for EPs and Albums in territories including the UK, Ireland, Australia, New Zealand, Germany, Austria, Belgium, and the Netherlands.
- End-to-end manufacturing and fulfillment services for custom and standard Smart Format products.
- Lead times ranging from 1-3 days for non-custom items to 2-6 weeks for custom designs.
- Support for artists and labels in registering UPCs and obtaining chart body approval for chart eligibility.
- Secure reporting of sales to chart bodies upon fan redemption via NFC tap.