Serapay is a payment gateway that facilitates secure transactions on decentralized social commerce platforms by providing escrow services. They also offer credit to buyers and sellers and POS systems to digitize SME payments, aiming to boost social commerce in Africa.
Funding
$50K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Social commerce merchants in Africa, particularly those operating on platforms like WhatsApp, Instagram, and Facebook, face challenges related to upfront inventory costs and a lack of secure, integrated payment solutions. This limits their ability to scale and build trust with customers.
Solution
Serapay offers Slide, an all-in-one platform designed to streamline social commerce for African SMEs. Slide enables merchants to sell directly from supplier inventory without needing to hold stock, reducing upfront capital requirements. The platform also provides a social media payment token that facilitates secure and seamless transactions directly within chat interfaces, eliminating the need for customers to leave the conversation to complete purchases. This integrated approach aims to create a capital-efficient and scalable model for social commerce businesses.
Target Audience
The primary target audience includes small and medium-sized enterprises (SMEs) and social commerce merchants in Africa who sell via social media platforms like WhatsApp, Instagram, and Facebook.
Features
- Dropshipping platform connecting merchants with local suppliers offering zero minimum order quantity (MOQ).
- Integrated payment token for secure transactions within social media chats (Instagram, Facebook, WhatsApp).
- All-in-one platform combining payments and inventory management.
- Last-mile shipping integration within Nairobi.