Sequence
About Sequence
Sequence provides a billing automation platform that integrates with existing financial systems to streamline invoicing and revenue recognition for B2B companies with complex pricing models. The software eliminates manual errors and reduces billing cycles, enabling finance teams to efficiently manage custom contracts and improve cash flow.
```xml <problem> B2B companies with complex pricing models often struggle with manual billing processes, leading to errors, delayed invoicing, and inefficient revenue recognition. Fragmented data and reliance on spreadsheets make it difficult for finance teams to manage custom contracts and accurately track revenue. This results in increased days sales outstanding (DSO) and hinders scalability. </problem> <solution> Sequence provides a revenue automation platform designed to streamline billing and revenue recognition for B2B companies with hybrid and complex pricing. The platform integrates with existing CRM, ERP, and accounting systems to automate the entire quote-to-cash workflow, from contract creation to invoice generation and revenue recognition. By automating billing schedules, usage tracking, and payment reminders, Sequence eliminates manual errors and reduces billing cycles. The platform offers features such as automated invoicing, dunning management, and revenue recognition, enabling finance teams to efficiently manage custom contracts, improve cash flow, and scale revenue operations. Sequence provides a unified revenue database, offering a single source of truth for product, pricing, and usage data. </solution> <features> - Automated billing for usage-based, seat-based, and subscription-based pricing models - Seamless invoicing with customizable templates and multi-currency support - Automated payment reminders and dunning management to reduce DSO - Revenue recognition compliant with ASC 606 and IFRS 15 standards - Integration with CRM (Salesforce), ERP (NetSuite, QuickBooks, Xero), and data warehouse systems - Configure, Price, Quote (CPQ) capabilities for generating custom sales quotes - Usage metering API for tracking product usage and generating accurate billing - Customer portal for self-service invoice management and payment processing - Data warehouse and BI integrations for custom ARR dashboards </features> <target_audience> Sequence targets finance and commercial leaders at B2B companies with complex pricing models and annual revenues ranging from \$1 million to \$10 million+, including SaaS, AI, and Fintech businesses. </target_audience> <revenue_model> Sequence offers tiered pricing plans, including a Growth plan at $799 per month for startups with less than $1M in annual revenue, and bespoke pricing for Core and Scale plans tailored to companies with higher revenue. Add-ons such as the Sequence quote builder and custom reporting dashboards are also available. </revenue_model> ```
What does Sequence do?
Sequence provides a billing automation platform that integrates with existing financial systems to streamline invoicing and revenue recognition for B2B companies with complex pricing models. The software eliminates manual errors and reduces billing cycles, enabling finance teams to efficiently manage custom contracts and improve cash flow.
Where is Sequence located?
Sequence is based in London, United Kingdom.
When was Sequence founded?
Sequence was founded in 2021.
How much funding has Sequence raised?
Sequence has raised 19330000.
- Location
- London, United Kingdom
- Founded
- 2021
- Funding
- 19330000
- Employees
- 43 employees
- Major Investors
- Andreessen Horowitz