Sequence provides an AI-powered platform unifying Configure, Price, Quote (CPQ), billing, and revenue recognition for B2B finance teams. It automates complex deal structures, usage-based billing, and ASC 606 compliance to accelerate the revenue cycle. The system allows finance teams to manage receivables on autopilot while maintaining control over custom workflows and pricing models.
Funding
$19.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B companies with complex pricing models often struggle with manual billing processes, leading to errors, delayed invoicing, and inefficient revenue recognition. Fragmented data and reliance on spreadsheets make it difficult for finance teams to manage custom contracts and accurately track revenue. This results in increased days sales outstanding (DSO) and hinders scalability.
Solution
Sequence provides a revenue automation platform designed to streamline billing and revenue recognition for B2B companies with hybrid and complex pricing. The platform integrates with existing CRM, ERP, and accounting systems to automate the entire quote-to-cash workflow, from contract creation to invoice generation and revenue recognition. By automating billing schedules, usage tracking, and payment reminders, Sequence eliminates manual errors and reduces billing cycles. The platform offers features such as automated invoicing, dunning management, and revenue recognition, enabling finance teams to efficiently manage custom contracts, improve cash flow, and scale revenue operations. Sequence provides a unified revenue database, offering a single source of truth for product, pricing, and usage data.
Target Audience
Sequence targets finance and commercial leaders at B2B companies with complex pricing models and annual revenues ranging from \$1 million to \$10 million+, including SaaS, AI, and Fintech businesses.
Features
- Automated billing for usage-based, seat-based, and subscription-based pricing models
- Seamless invoicing with customizable templates and multi-currency support
- Automated payment reminders and dunning management to reduce DSO
- Revenue recognition compliant with ASC 606 and IFRS 15 standards
- Integration with CRM (Salesforce), ERP (NetSuite, QuickBooks, Xero), and data warehouse systems
- Configure, Price, Quote (CPQ) capabilities for generating custom sales quotes
- Usage metering API for tracking product usage and generating accurate billing
- Customer portal for self-service invoice management and payment processing
- Data warehouse and BI integrations for custom ARR dashboards