Sentinelinsights provides real‑time monitoring of website consent and privacy compliance, detecting unauthorized sharing of PII and PHI through rule‑based and behavior‑based anomaly detection on actual visitor data. The platform continuously validates that digital consent choices are honored, sending email alerts when deviations occur to help marketers avoid legal demand letters, fines, and reputational damage. It also offers custom rule creation and out‑of‑the‑box best‑practice guidance for martech migrations.
Funding
Funding not disclosed
Founders
Product
Problem
Websites often fail to honor users' consent choices, leading to unauthorized sharing of personally identifiable information (PII) and protected health information (PHI). This non‑compliance exposes organizations to regulatory fines, lawsuits, and reputational damage, while manual quality assurance processes are time‑consuming and error‑prone.
Solution
SentinelInsights provides an automated, real‑time monitoring platform that evaluates actual visitor data against expected tag behavior and consent configurations. The system combines rule‑based and behavior‑based anomaly detection to identify unauthorized data transmissions immediately. When a deviation is detected, the platform sends email alerts so that remediation can occur before regulatory penalties accrue. Users can define custom anomaly rules to reflect specific data handling policies, and the platform continuously validates that consent selections—especially rejections—are respected across the site. By delivering ongoing compliance visibility, SentinelInsights helps organizations maintain clean, consented data for downstream AI and personalization tools.
Target Audience
Primary customers are digital marketers, compliance officers, and IT teams at enterprises that manage large websites and rely on consent management platforms to meet privacy regulations.
Features
- Real‑time analysis of live visitor traffic to detect unauthorized PII/PHI sharing
- Hybrid rule‑based and behavior‑based anomaly detection engine
- Customizable anomaly rules for organization‑specific consent and privacy policies
- Immediate email notifications for any deviation from expected tag behavior
- Continuous data quality monitoring to ensure consent choices are honored
- Dashboard reporting that validates compliance and highlights risk areas