Sensape develops augmented reality solutions that utilize artificial intelligence for real-time recognition of customer attributes, enhancing interactive engagement in retail and marketing environments. Their technology addresses the challenge of low customer interaction rates by increasing engagement and conversion through personalized experiences, achieving up to 900% sales growth for clients.
Funding
Funding not disclosed
Founders
Product
Problem
Many retail and marketing environments struggle with low customer engagement, leading to missed opportunities for personalized experiences and increased sales conversions. Traditional methods often fail to capture customer attention effectively or provide tailored interactions.
Solution
Sensape provides augmented reality (AR) solutions powered by artificial intelligence (AI) to enhance customer engagement in retail and marketing settings. The platform uses real-time recognition of customer attributes such as age, gender, height, emotions, and even objects to deliver personalized, interactive experiences. By teaching computers to understand their environment, Sensape enables brands to create intelligent and interactive customer approaches, driving increased engagement and conversion rates. The technology supports various applications, including interactive fan engagement, promotions, sales enhancements, and smart guiding, all designed to bridge the gap between the physical and digital worlds.
Target Audience
The primary target audience includes retail businesses, marketing agencies, sports teams, and event organizers seeking to enhance customer engagement and drive sales through personalized AR experiences.
Features
- Real-time recognition of customer attributes (age, gender, height, emotions, objects, attention, 3D-position) using AI
- Interactive fan engagement solutions to optimize merchandising and boost social media traffic
- AI-based mobile solutions for attention-grabbing promotions at the point of sale (POS) without human support
- Persona-specific product recommendations to increase conversion rates
- Smart guiding solutions for interactive visitor navigation at events
- WebAR platform for augmented reality experiences on any mobile device without requiring an app
- Sensape Recognition Box (SRB) for custom integration into existing hardware or POS environments
- Campaign analytics to track KPIs and gain insights into target groups