The startup offers a sales optimization platform that provides real-time access to sales and competitor data, along with tools for field staff monitoring, order processing, and customer management. This technology enhances sales team productivity by streamlining operations and enabling data-driven decision-making.
Funding
$2.9M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many companies, especially those in emerging markets, face challenges in managing and monitoring field sales activities, leading to inefficiencies in order processing, customer communication, and sales data analysis. Lack of real-time visibility into field operations hinders effective decision-making and limits the ability to optimize sales strategies.
Solution
SENRI provides a mobile and web-based sales automation platform designed to improve end-to-end sales productivity. The platform offers tools for field staff tracking via GPS, customizable reporting, real-time order processing with product and pricing lists, and customer relationship management features including mapping and communication. By integrating field data with web-based analytics, SENRI enables businesses to monitor sales activities, manage order-to-delivery processes, and communicate with customers through targeted SMS campaigns and direct order options. The platform also supports integration with ERP systems and external business intelligence tools for advanced data analysis.
Target Audience
The primary target audience includes manufacturers and distributors, particularly those in emerging markets, seeking to improve the productivity and efficiency of their field sales operations.
Features
- GPS-based activity tracking and check-in for field staff monitoring
- Customizable mobile reports for customer visits, stock levels, and questionnaires
- Integrated calendar for route planning and appointment scheduling
- Real-time order taking and processing with customizable product and pricing lists
- Customer mapping and database with sales and payment history
- Bulk SMS communication for targeted promotions
- Web app with customized analytics tools for historical sales and activity data analysis
- Integration APIs for ERP systems (SAP, Sage) and external analytics tools (Google Data Studio)
- Direct order module (SENRI DO) for WhatsApp-based customer engagement
- Sub-inventory management for vans and retail stores
- Target management for field staff and customers