FPT Sendo Farm operates a mobile‑first grocery platform that links urban Vietnamese consumers with fresh produce sourced directly from certified farms and OCOP/VietGAP suppliers. The app provides next‑day delivery to a network of over 5,000 neighborhood pickup points, free shipping, real‑time inventory, and secure payments, while giving farmers a digital sales channel and allowing local retailers to earn commissions as fulfillment partners.
Funding
Funding not disclosed
Founders
Product
Problem
Consumers in Vietnam often spend significant time and effort traveling to markets for fresh produce, while facing inconsistent pricing and limited access to high‑quality, locally sourced food. Simultaneously, small‑scale farmers and producers lack efficient, large‑scale distribution channels to reach urban buyers.
Solution
FPT Sendo Farm operates a mobile‑first online grocery platform that aggregates fresh produce and Vietnamese specialty items directly from vetted farms and certified OCOP/VietGAP suppliers. Users browse the catalog, place orders through the app, and receive next‑day delivery to a network of neighborhood pickup points, eliminating the need for daily market trips. The service guarantees product quality with a full refund policy for defective items and offers free shipping on all orders. By digitizing the supply chain, the platform creates a scalable sales outlet for farmers and enables community members to earn income as local pickup‑point partners, while leveraging FPT’s cloud infrastructure for order processing, inventory management, and secure payments.
Target Audience
Primary users are urban households and busy professionals seeking convenient access to fresh, affordable groceries, as well as small local retailers who act as pickup‑point partners.
Features
- Native iOS and Android app with real‑time inventory sync and order tracking.
- Dense network of over 5,000 local pickup points in Hanoi and Ho Chi Minh City, enabling same‑day “pick‑up” after 16:00.
- Direct farm sourcing with VietGAP and OCOP certification, ensuring traceability and food safety.
- Daily promotions (flash‑sale, bundle vouchers) and free‑shipping policy to drive price competitiveness.
- Integrated payment suite supporting bank transfers, e‑wallets (MoMo, ZaloPay, Viettel Money) and credit cards with PCI‑DSS compliance.
- Partner program that allows small retailers to become fulfillment points, earning commission without inventory risk.
- End‑to‑end logistics with temperature‑controlled storage and FPT cloud‑based order orchestration for rapid fulfillment.
- Automated quality‑assurance workflow with refund handling and customer support ticketing.