Mai is a Swedish resale service that helps individuals sell premium and Scandinavian fashion brands by handling the entire sales process—from listing and pricing to customer communication and shipping. Sellers simply photograph their garments, and Mai lists them across multiple marketplaces to maximize visibility and sale price, returning 80% of the profit to the seller. The service is designed for those who want a hassle-free, high-yield way to sell second-hand clothing without managing listings or buyer interactions themselves.
Funding
$1.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Reselling premium second-hand clothing is time-consuming and often ineffective for individual sellers, who must manually list items across multiple platforms, handle pricing, manage buyer communication, and arrange shipping. Many garments listed by private sellers fail to sell due to poor visibility, suboptimal pricing, or lack of buyer trust, leading to low conversion rates and wasted effort.
Solution
Mai provides a full-service resale platform where sellers upload photos of their garments and Mai handles everything else, including professional listing creation, multi-platform distribution, pricing, and buyer communication. The service lists items on channels like Tradera, Vestiaire Collective, and Grailed to maximize reach, and uses data-driven pricing based on similar sales to optimize returns. Sellers keep their items at home until sold, then ship using a prepaid bag with a QR code, receiving payment via Swish once the buyer confirms receipt. Mai's model achieves a 70% sell-through rate within 30 days, significantly higher than the 10% average for individual sellers, and offers a 4.8/5 customer satisfaction rating.
Target Audience
Primary customers are individuals in Sweden with premium or Scandinavian-branded clothing who want to sell second-hand items without the time and effort of managing listings, pricing, and buyer interactions themselves.
Features
- Multi-platform listing across Tradera, Vestiaire Collective, Grailed, and other channels to maximize buyer reach and sale price
- Automated listing creation from photos, including image enhancement and pre-filled product details from garment labels
- Data-driven price suggestions based on comparable sales, with seller approval or adjustment before listing
- Prepaid shipping bag with QR code for easy drop-off at partner locations, eliminating postage costs and label printing
- 80% payout of net sale proceeds via Swish, with faster same-day payouts for trusted sellers after three completed sales
- Seller anonymity maintained, as Mai handles all buyer communication and negotiation on the seller's behalf