Astra is an AI‑powered platform that automates Amazon pay‑per‑click advertising. It harvests keywords, creates campaigns, and optimizes bids daily, while providing real‑time dashboards and detailed reports so sellers can focus on strategy rather than manual optimization.
Funding
Funding not disclosed
Founders
Product
Problem
Amazon sellers often struggle with the complexity of managing pay‑per‑click (PPC) campaigns on Amazon, requiring manual keyword research, bid adjustments, and performance monitoring, which can be time‑consuming and error‑prone.
Solution
Astra offers an AI‑driven platform that automates the core tasks of Amazon PPC management. The system harvests relevant keywords, creates campaigns, and adjusts bids daily based on performance data and advertiser goals. Integrated dashboards present actionable insights and in‑depth reports, allowing sellers to focus on strategy rather than routine optimization. The platform leverages extensive data sources and machine‑learning models to make data‑backed decisions without needing a credit card for initial setup, enabling rapid scaling of advertising efforts.
Target Audience
Primary customers are Amazon marketplace sellers and in‑house e‑commerce teams that run PPC campaigns, ranging from individual entrepreneurs to mid‑size brands seeking automated advertising optimization.
Features
- Automated keyword harvesting from historical campaign data and product listings
- AI‑powered bid optimization that updates bids on a daily basis
- One‑click campaign creation with support for Sponsored Product, Sponsored Brand, and Sponsored Display ads
- Real‑time performance dashboard with in‑depth reports and advanced analytics toolkit
- Inventory management integration and dayparting controls for budget allocation
- Scalable plans offering unlimited marketplaces, Amazon accounts, and keyword tracking
- API access for custom reporting and integration with external tools (Enterprise tier)