Sellona provides an AI-powered real estate agent that guides home buyers through the entire purchase process without charging commissions. The platform connects users with local competing lenders, attorneys, and inspectors while its AI is programmed to maximize the buyer's financial outcome. Unlike traditional agents, Sellona's incentive structure is aligned with saving the buyer money rather than increasing the purchase price.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional real estate agents charge commissions that scale with the home price, creating a conflict of interest where agents earn more when buyers spend more. This misaligned incentive structure means buyers lack a dedicated advocate focused on minimizing their costs, and they often rely on agent-recommended vendors rather than competitive market options.
Solution
Sellona offers a free AI real estate agent that guides home buyers through the entire purchase process while never taking a commission. The AI connects buyers with local competing lenders who earn business through better rates and service rather than special relationships with agents. It also coordinates trusted local experts including attorneys, lenders, and inspectors to ensure every aspect of the transaction is handled properly. The platform includes a Liberation Calculator that shows buyers their potential commission savings, reinforcing its core mission of maximizing the buyer's financial outcome. By removing the traditional commission structure, Sellona aligns its incentives directly with the buyer's goal of paying less.
Target Audience
Primary users are home buyers seeking to purchase property without paying traditional real estate commissions, particularly cost-conscious buyers who want professional guidance while maximizing their financial savings.
Features
- AI-powered real estate agent that handles the full home purchase workflow without charging commissions
- Connects buyers with multiple competing local lenders to secure better mortgage rates through market competition
- Vetted network of local attorneys and inspectors to ensure proper transaction execution
- Liberation Calculator tool that quantifies potential commission savings based on home price
- Incentive structure designed to maximize buyer financial outcomes rather than agent earnings