About Sellforte

Sellforte provides a Marketing Mix Modeling platform that utilizes incrementality tests and attribution data to accurately measure the ROI of both digital and offline media channels. This technology enables eCommerce and retail businesses to optimize budget allocation and improve media-driven sales by providing granular insights into campaign performance.

```xml <problem> eCommerce and retail businesses struggle to accurately measure the return on investment (ROI) of their marketing spend across various digital and offline channels. Traditional marketing mix modeling lacks granularity and attribution tools fail to provide a fair cross-channel measurement, making it difficult to optimize budget allocation and improve media-driven sales. </problem> <solution> Sellforte provides a next-generation Marketing Mix Modeling (MMM) platform that leverages incrementality tests and attribution data to deliver granular insights into campaign performance. By calibrating MMM with experimental data like conversion lift tests and geo tests, Sellforte enables advertisers to understand the true ROI of all their channels and plan optimal budget allocations. The platform connects to major online media and eCommerce platforms, allowing users to analyze media performance and identify the most effective channels. Sellforte's media optimizer provides data-driven suggestions for budget allocation, helping businesses increase media-driven sales and achieve revenue goals. </solution> <features> - Causal Marketing Mix Modeling calibrated with incrementality tests and attribution data for reliable measurement - Granular insights at the campaign level, including media group, ad platform, ad channel, and campaign objective - Budget allocation optimizer for planning scenarios based on sales targets or budget constraints - In-built data connectors for major online media and eCommerce platforms - Marketing dashboard for analyzing media performance and identifying key trends - Ability to measure the impact of digital media on offline sales for omnichannel retailers - Support for various digital platforms, such as Google, Meta, TikTok, and offline channels like TV and Out-Of-Home </features> <target_audience> Sellforte's primary customers are eCommerce and retail businesses, including fashion, grocery, and specialty retailers, as well as direct-to-consumer (DTC) brands and marketing agencies. </target_audience> <revenue_model> Sellforte offers tiered pricing plans for its platform. </revenue_model> ```

What does Sellforte do?

Where is Sellforte located?

Sellforte is based in Helsinki, Finland.

When was Sellforte founded?

Sellforte was founded in 2017.

How much funding has Sellforte raised?

Sellforte has raised 6840000.

Location

Helsinki, Finland

Founded

2017

Funding

6840000

Employees

39 employees

Major Investors

Bright Pixel (formerly Sonae IM)

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Sellforte

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Executive Summary

sellforte.com 2K+

Crunchbase

Founded 2017 – Helsinki, Finland

Funding

Estimated Funding

$5M+

Major Investors

Bright Pixel (formerly Sonae IM)

Team (30+)

No team information available.

Company Description

Problem

eCommerce and retail businesses struggle to accurately measure the return on investment (ROI) of their marketing spend across various digital and offline channels. Traditional marketing mix modeling lacks granularity and attribution tools fail to provide a fair cross-channel measurement, making it difficult to optimize budget allocation and improve media-driven sales.

Solution

Sellforte provides a next-generation Marketing Mix Modeling (MMM) platform that leverages incrementality tests and attribution data to deliver granular insights into campaign performance. By calibrating MMM with experimental data like conversion lift tests and geo tests, Sellforte enables advertisers to understand the true ROI of all their channels and plan optimal budget allocations. The platform connects to major online media and eCommerce platforms, allowing users to analyze media performance and identify the most effective channels. Sellforte's media optimizer provides data-driven suggestions for budget allocation, helping businesses increase media-driven sales and achieve revenue goals.

Features

Causal Marketing Mix Modeling calibrated with incrementality tests and attribution data for reliable measurement

Granular insights at the campaign level, including media group, ad platform, ad channel, and campaign objective

Budget allocation optimizer for planning scenarios based on sales targets or budget constraints

In-built data connectors for major online media and eCommerce platforms

Marketing dashboard for analyzing media performance and identifying key trends

Ability to measure the impact of digital media on offline sales for omnichannel retailers

Support for various digital platforms, such as Google, Meta, TikTok, and offline channels like TV and Out-Of-Home

Target Audience

Sellforte's primary customers are eCommerce and retail businesses, including fashion, grocery, and specialty retailers, as well as direct-to-consumer (DTC) brands and marketing agencies.

Revenue Model

Sellforte offers tiered pricing plans for its platform.