Sellforte provides a Marketing Mix Modeling platform that utilizes incrementality tests and attribution data to accurately measure the ROI of both digital and offline media channels. This technology enables eCommerce and retail businesses to optimize budget allocation and improve media-driven sales by providing granular insights into campaign performance.
Funding
$6.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
eCommerce and retail businesses struggle to accurately measure the return on investment (ROI) of their marketing spend across various digital and offline channels. Traditional marketing mix modeling lacks granularity and attribution tools fail to provide a fair cross-channel measurement, making it difficult to optimize budget allocation and improve media-driven sales.
Solution
Sellforte provides a next-generation Marketing Mix Modeling (MMM) platform that leverages incrementality tests and attribution data to deliver granular insights into campaign performance. By calibrating MMM with experimental data like conversion lift tests and geo tests, Sellforte enables advertisers to understand the true ROI of all their channels and plan optimal budget allocations. The platform connects to major online media and eCommerce platforms, allowing users to analyze media performance and identify the most effective channels. Sellforte's media optimizer provides data-driven suggestions for budget allocation, helping businesses increase media-driven sales and achieve revenue goals.
Target Audience
Sellforte's primary customers are eCommerce and retail businesses, including fashion, grocery, and specialty retailers, as well as direct-to-consumer (DTC) brands and marketing agencies.
Features
- Causal Marketing Mix Modeling calibrated with incrementality tests and attribution data for reliable measurement
- Granular insights at the campaign level, including media group, ad platform, ad channel, and campaign objective
- Budget allocation optimizer for planning scenarios based on sales targets or budget constraints
- In-built data connectors for major online media and eCommerce platforms
- Marketing dashboard for analyzing media performance and identifying key trends
- Ability to measure the impact of digital media on offline sales for omnichannel retailers
- Support for various digital platforms, such as Google, Meta, TikTok, and offline channels like TV and Out-Of-Home