Sellai provides a marketplace of pre‑vetted freelance B2B sales professionals across 40+ industries, using an AI‑driven engine to match sellers with the right domain and regional expertise. Companies can engage these freelancers via subscription, hourly, or commission models, gaining immediate outbound capacity with real‑time activity tracking in the Sellai Workspace. The platform also supplies sales playbooks and kickoff workshops to accelerate revenue generation.
Funding
Funding not disclosed

Founders
Product
Problem
Hiring full‑time B2B salespeople is slow, costly, and inflexible; recruitment cycles often exceed six months and require €15 k+ in upfront expenses, while traditional SDR services only suit high‑volume pipelines. Companies also struggle to obtain local market expertise and to scale sales capacity on demand.
Solution
Sellai operates a curated marketplace of vetted freelance B2B sales professionals covering more than 40 industries. An AI‑driven matchmaking engine instantly pairs companies with sales experts whose domain knowledge matches the buyer’s product and target market. Clients engage freelancers through flexible monthly subscriptions, hourly contracts, or performance‑based commissions, allowing rapid scaling up or down without long‑term hiring commitments. All sales activities—calls, emails, LinkedIn outreach, meetings, and pipeline updates—are logged in a dedicated Sellai Workspace, giving real‑time visibility and enabling data‑driven adjustments to tactics. The platform also provides a kickoff workshop with proven sales templates, KPI alignment, and multi‑channel execution guidance to accelerate revenue generation.
Target Audience
The primary customers are B2B companies—start‑ups, scale‑ups, and established enterprises—seeking to augment or replace internal sales capacity for product launches, market expansion, or seasonal demand spikes. Sales leaders and growth teams that require immediate, expert‑level outbound execution are also key users.
Features
- AI‑powered matchmaking that selects freelancers based on industry, product fit, and regional experience.
- Curated network of pre‑vetted sales experts with documented track records in outbound prospecting, account‑based selling, and deal closing.
- Flexible engagement models: monthly subscription, hourly rates (45 €–150 €/h), or commission‑based (30%–100% of first‑order value).
- Transparent Sellai Workspace that automatically records calls, emails, LinkedIn messages, meeting outcomes, and KPI metrics.
- Multi‑channel sales execution toolkit including cold‑call scripts, personalized email/DM templates, and offer creation workflows.
- Integrated CRM alignment and real‑time performance dashboards for rapid iteration of successful tactics.
- Local market expertise for European territories, enabling faster entry into new geographies.
- Structured kickoff workshop that defines positioning, value proposition, ideal customer profile, and sales playbooks within half a day.