Self Financial, Inc.
Self provides a credit-building toolkit for individuals with limited, thin, or damaged credit histories. The platform offers a Credit Builder Account that reports monthly payments to all three major credit bureaus, a secured credit card with no credit check, and rent reporting to help users build credit through everyday expenses. Self reports an average credit score lift of 47 points for Credit Builder Account users.
- Financial Technology
Funding
Funding not disclosed
Founders
Founder details are not available yet.
Product
Problem
Millions of Americans lack access to traditional credit products due to limited credit history, low scores, or past financial difficulties. Without credit, they face higher costs for loans, deposits, insurance, and even employment opportunities, creating a cycle that is difficult to break.
Solution
Self provides a comprehensive credit-building toolkit that helps individuals establish or improve their credit through structured, accessible products. The Credit Builder Account allows users to make affordable monthly payments that are reported to all three major credit bureaus, with an average reported score lift of 47 points. Self also offers a secured credit card with no credit check, high approval rates, and a fast application process, enabling users to increase their spending power while building credit. Additionally, Self reports qualifying on-time rent payments to all three major bureaus, so users can build credit through everyday living expenses without taking on new debt.
Target Audience
Primary customers are individuals with no credit history, thin credit files, or damaged credit scores who are seeking accessible, structured ways to build or rebuild their credit and achieve financial stability.
Features
- Credit Builder Account with monthly payment plans reported to all three major credit bureaus (Equifax, Experian, and TransUnion)
- Secured Credit Card with no credit check, high approval rates, and fast application, designed for those with limited or poor credit history
- Rent reporting feature that submits qualifying on-time rent payments to all three major bureaus, turning existing expenses into credit-building opportunities
- Self Cash advance product for unexpected expenses without impacting credit-building goals
- Educational resources and financial literacy tools embedded in the member experience to help users understand and manage their credit journey