Selectio
Selectio.ai is an AI visibility platform built exclusively for law firms, measuring where a firm, its practices, and its individual lawyers appear in AI-generated answers across ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews. The platform audits each engine separately, identifies the specific sources behind competitor recommendations, and prioritizes fixes by expected impact. It offers a free AI visibility check on ChatGPT and Gemini for one practice.
- Data & Analytics
- Artificial Intelligence
- Marketing Technology
- Legal Technology
- Software Only
Funding
Founders
Founder details are not available yet.
Product
Problem
Legal buyers now ask AI agents human-language questions about law firms, and AI engines respond with short lists of just a few names—leaving no "page two" for firms that aren't cited. A single firm-wide visibility score hides the truth: a firm's strongest practice and an invisible one blend into the same average, and each AI engine builds answers from different sources, so a firm can be recommended on one engine and missing from another.
Solution
Selectio provides an AI visibility checking platform designed specifically for law firms, measuring presence at three layers: the firm as a whole, each practice individually, and each named lawyer. The platform asks the questions that clients, general counsels, and referred prospects actually use, then records which firms each engine names, in what order, and which sources the engine used to form its answer. It audits five AI engines—ChatGPT, Perplexity, Gemini, Claude, and Google's AI Overviews—separately, so a firm can see exactly where it is losing. The findings name the practices and partners that are invisible, identify the specific sources (directories, articles, forum threads) behind competitor recommendations, and prioritize fixes by impact. This allows firms to move from a generic brand score to actionable, layer-specific intelligence on the hidden AI conversation that precedes every hiring decision.
Target Audience
Primary customers are law firm marketing leaders, business development professionals, and firm leadership at boutique, mid-market, regional, and large AmLaw firms who need to understand and improve their visibility in AI-driven client research.
Features
- Three-layer measurement across firm, practice, and individual lawyer visibility in AI-generated answers
- Audits five distinct engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) with separate results per engine
- Provides the actual shortlist of named competitors and the sources each engine used to form its answer
- Question sets are rebuilt for each firm's practices and named partners at the Mirror intake session, based on the questions its clients actually ask
- Findings are ranked by expected impact per firm, per engine, and per layer using a proprietary legal AEO knowledge base updated daily with cited research
- Each firm is measured on more than 100 questions, run several times each, with benchmarks frozen on day one and movement tracked monthly
- Engine-specific source attribution enables targeted actions on directories, articles, and profiles that drive AI citations
- Free AI visibility check runs live on ChatGPT and Gemini for one practice, with results held confidentially