Segwise develops AI agents that monitor campaign data for game studios, identifying issues that can negatively impact return on ad spend (ROAS) before they escalate. By providing real-time alerts and in-depth user insights, Segwise enhances player retention and maximizes lifetime value (LTV) for games and apps.
Funding
Funding not disclosed
GFFounders
Product
Problem
Mobile game and app developers often struggle to manually monitor vast amounts of campaign data across multiple platforms, making it difficult to identify and react to issues impacting return on ad spend (ROAS) in a timely manner. This can lead to missed opportunities for optimization and unnecessary ad spend.
Solution
Segwise offers an AI-powered monitoring solution that automatically fetches and analyzes campaign data from Mobile Measurement Partners (MMPs) to provide real-time alerts and insights. The platform monitors key performance indicators (KPIs) related to user acquisition, retention, and revenue, identifying anomalies and unexpected changes that require immediate attention. By providing a comprehensive 360° view of campaign performance, Segwise enables user acquisition teams to quickly identify the root causes of performance fluctuations and make data-driven decisions to optimize ad spend and maximize lifetime value (LTV). The solution integrates seamlessly with existing data sources, requiring no engineering effort to set up.
Target Audience
Segwise primarily targets user acquisition (UA) teams, product managers, and marketing professionals in mobile game and app studios who are responsible for managing and optimizing ad campaigns to maximize ROAS.
Features
- Automated data fetching and analysis from MMPs
- AI-powered anomaly detection and alerting for campaign and creative metrics
- Real-time monitoring of ROAS, retention, and revenue
- AI Creative Insights using multimodal AI to analyze creative performance with automated creative component tags for videos and playables
- 360° view of product and LiveOps changes impact on revenue and retention
- Seamless, no-code integration with all major data sources
- Daily performance alerts for campaigns and creatives
- Support for SKAdNetwork (SKAN) data