Sefona is a mobile application that aggregates nearby coffee shops, allowing users to earn coffee and carbon points through QR code transactions, which can be redeemed for free coffee or used to plant trees. The platform addresses the need for sustainable coffee consumption by enabling users to contribute to reforestation efforts while enjoying rewards from local cafes.
Funding
Funding not disclosed
Founders
Product
Problem
Many coffee consumers lack an easy way to support environmental sustainability while still enjoying their daily coffee. Existing loyalty programs are often fragmented and do not directly contribute to offsetting carbon emissions or promoting reforestation.
Solution
Sefona is a mobile application that connects users with local coffee shops, rewarding them with coffee points and carbon points for each purchase made via QR code. Users can redeem coffee points for free coffee and convert carbon points into planted trees through a partnership with the General Directorate of Forestry (OGM). The app aims to foster sustainable consumption habits by enabling users to contribute to reforestation efforts and offset their carbon footprint with each coffee purchase. Sefona also provides a platform for users to discover nearby coffee shops, view user reviews, and participate in loyalty programs.
Target Audience
Sefona targets environmentally conscious coffee drinkers who want to support sustainability efforts through their daily purchases, as well as local coffee shops looking to attract and retain customers with a loyalty program that promotes environmental responsibility.
Features
- QR code scanning for easy transaction verification and point collection
- Coffee point accumulation for earning free coffee at participating locations
- Carbon point accumulation for contributing to reforestation projects
- Integration with the General Directorate of Forestry (OGM) for transparent tree planting initiatives
- User profiles to track points, rewards, and reforestation contributions
- Location-based discovery of nearby coffee shops with user reviews
- Gamified tasks and challenges to earn additional carbon points
- Digital forest visualization to monitor the growth and location of planted trees