Seenka provides cross-media visibility for brands by analyzing their presence in TV, radio, influencer, and online content. Their platform helps brands identify market opportunities and automate processes based on media data.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often lack a comprehensive view of their media presence across diverse channels, including TV, radio, online platforms, and influencer content. This fragmented visibility makes it difficult to identify market opportunities, optimize campaigns, and gain a competitive edge.
Solution
Seenka provides a media intelligence platform that delivers cross-media visibility for brands by analyzing their presence in TV, radio, influencer, and online content. The platform uses AI to monitor and analyze advertising and brand content in real-time across traditional, digital, and social media. Seenka enables users to optimize campaigns and attribution models, discover potential clients and audiences, and identify trends and alerts related to competitor activities and changes in consumer behavior. The platform offers tools to analyze share of investment (SOI), share of voice (SOV), and real-time messaging to optimize campaigns and investments.
Target Audience
Seenka primarily targets advertisers, brands, creative agencies, advertising agencies, content agencies, media outlets, publishers, and the public sector.
Features
- Cross-media monitoring of digital and offline campaigns in real-time
- AI-powered analysis of advertising messages, media mix, and investment
- Competitive analysis, including share of investment (SOI) and share of voice (SOV)
- Identification of trends and alerts for changes in consumer behavior or competitive campaigns
- Integration of digital ad monitoring (Google Display, Meta Ads, TikTok Ads, YouTube Ads)
- Content marketing analysis (Instagram Influencers, TikTok Influencers, Streaming TV Ads, Brand Channels)
- Offline ad monitoring (TV, Radio)
- AI-powered marketing and creative assistants for insights and recommendations