SeeMe Index utilizes responsible AI to measure brand touchpoints across advertising, digital presence, and brand purpose. This analysis identifies untapped audience growth opportunities specific to a brand's industry. The platform provides actionable roadmaps for activation across creative, partnerships, and media to help brands win with priority audiences.
Funding
Funding not disclosed
Founders
Product
Problem
Many consumers struggle to identify brands that genuinely align with their values regarding diversity, equity, and inclusion (DEI). Existing methods for assessing brand inclusivity are often subjective, lack transparency, and fail to provide a reliable benchmark for comparison. This makes it difficult for consumers to make informed purchasing decisions and for brands to objectively measure and improve their DEI efforts.
Solution
SeeMe Index offers an AI-driven platform that objectively measures brand inclusivity across public advertisements, product lineups, and diversity commitments. The platform analyzes these three key components to generate a comprehensive "SeeMe Index" score, providing a data-driven benchmark for brands within specific industries. High-scoring brands are awarded the "Inclusive Certification," which consumers can use to identify and support companies that authentically reflect their values. By providing transparent, measurable insights, SeeMe Index empowers both consumers and brands to advance DEI in the marketplace.
Target Audience
The primary target audience includes consumers seeking to support brands that align with their values regarding diversity, equity, and inclusion, as well as brands looking to objectively measure and improve their inclusivity efforts.
Features
- AI-powered analysis of public advertisements to assess representation and messaging
- Evaluation of product lineups to determine inclusivity across demographics and needs
- Assessment of publicly stated DEI commitments and initiatives
- Industry benchmarking to compare a brand's inclusivity performance against its peers
- "Inclusive Certification" awarded to top-performing brands based on their SeeMe Index score
- Transparent methodology that outlines the criteria and weighting used in the scoring process