SecureCPG offers consumer‑packaged‑goods companies fast, tailored insurance coverage, delivering general liability, product recall, cyber and other policies in minutes rather than weeks. Their platform streamlines a five‑step questionnaire, provides free policy gap analysis, and matches coverage to the specific requirements of major retailers like Target and Whole Foods, helping brands avoid overpaying for unnecessary protection. By leveraging industry‑specific expertise, SecureCPG ensures CPG operators get right‑sized policies that align with their growth stage.
Funding
Funding not disclosed
Founders
Product
Problem
CPG brands often struggle to obtain insurance that meets the specific requirements of major retailers and covers unique supply‑chain risks such as product recalls, cyber threats, and regulatory investigations. Traditional brokers lack CPG expertise, leading to lengthy underwriting, mismatched coverage, and overpayment for unnecessary policies.
Solution
SecureCPG offers a digital platform that matches consumer packaged goods companies with insurance policies tailored to their operational stage and retailer obligations. Brands complete a 10‑minute questionnaire, after which the system generates right‑sized coverage bundles—including General Liability, product recall, cyber risk, and regulatory defense—aligned with the demands of retailers like Target, Whole Foods, and UNFI. The platform automates certificate‑of‑insurance issuance and provides same‑day COIs, eliminating back‑and‑forth delays. A free policy gap analysis compares existing coverage to optimal bundles, highlighting over‑ or under‑insurance. Throughout the process, a dedicated CPG specialist is available for real‑time support, ensuring rapid placement of coverage within 48 hours.
Target Audience
Primary customers are early‑stage to growth‑stage consumer packaged goods brands that need retailer‑required insurance and want fast, cost‑effective coverage without navigating traditional brokerage processes.
Features
- 12 CPG‑specific coverage types built into pre‑configured policy stacks for launch and scaling stages
- 10‑minute online risk questionnaire that feeds directly into carrier underwriting workflows
- Automated same‑day certificate of insurance (COI) generation meeting retailer portal specifications
- Free side‑by‑side policy gap analysis with actionable recommendations
- Stage‑based pricing that scales with revenue ($0–$5 M launchpad, $5 M+ scaling) to avoid overpaying
- Direct access to a CPG‑focused insurance specialist for urgent issues such as recalls or co‑packer incidents
- Cloud‑hosted policy dashboard for tracking coverage, renewals, and compliance documentation