Second Door is an integrated SaaS platform for physical therapy clinics that centralizes lead capture, employer contracting, and cash‑pay subscription management.
Funding
Funding not disclosed
Founders
Product
Problem
Physical therapy clinics rely heavily on traditional insurance reimbursements, which often undervalue services and create complex administrative burdens. This limits revenue growth, hampers patient access, and forces clinics to depend on a single, inefficient payment channel.
Solution
Second Door offers an integrated SaaS platform that enables PT practices to diversify revenue and streamline operations. The system provides tools for direct employer contracting, cash‑pay subscription programs, and a branded digital front‑door for lead capture and conversion. Built‑in CRM, automated marketing workflows, and real‑time reporting let clinics manage the full contract lifecycle, from prospecting to payment collection, while maintaining existing insurance workflows. By centralizing lead management, scheduling rules, and outcome tracking, the platform helps practices increase patient volume, improve case‑mix, and receive fair payment for the value they deliver.
Target Audience
Primary customers are independent and multi‑location physical therapy clinics seeking to add direct‑to‑employer contracts, cash‑pay subscription models, and automated front‑office workflows.
Features
- Employer Direct module with prospecting CRM, custom plan creation, eligibility management, and automated employer invoicing
- Consumer Direct tools for building, billing, and renewing cash‑pay memberships and subscription programs
- Digital Front Door that captures leads, applies smart booking rules, and routes inquiries to a unified dashboard
- Marketing Automation engine for email, SMS, and direct‑mail campaigns with rule‑based triggers and performance analytics
- Integrated care quality suite with outcome surveys (PROMIS/NPS), secure video visits, and cross‑feature reporting
- Unified reporting and analytics covering enrollment, utilization, revenue per visit, and payer mix insights
- API‑ready network access for sharing data across EMR/EHR systems and partner portals