Seatfrog is a mobile platform that enables users to bid for seat upgrades on trains, allowing them to access First Class experiences at a fraction of the standard price. The app also facilitates ticket purchases and train time changes, streamlining the travel process for over 1 million customers who have collectively saved £62 million.
Funding
$7.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many train travelers are forced to travel in standard class, even when first-class seats are available, due to the high cost of first-class tickets purchased in advance. This results in empty premium seats and a missed opportunity for passengers seeking a more comfortable travel experience.
Solution
Seatfrog is a mobile application that allows train passengers with standard class tickets to bid on or instantly purchase upgrades to first class. The app integrates with various train operators, displaying available upgrades for specific routes and departure times. Users can participate in auctions for these upgrades, setting their desired price, or opt to "Buy it now" for a guaranteed upgrade. Winning bidders receive an upgrade barcode directly on their phone, providing access to first-class amenities such as complimentary refreshments, more spacious seating, and Wi-Fi. Seatfrog also provides functionality to purchase standard tickets and change train times, creating a comprehensive travel management tool.
Target Audience
Seatfrog primarily targets train travelers holding standard class tickets who are looking for an affordable way to experience first-class travel, as well as commuters and leisure travelers seeking a more comfortable and productive journey.
Features
- Real-time bidding platform for first-class seat upgrades on participating train routes
- "Buy it now" option for instant upgrades at a fixed price
- Integration with multiple train operators, including Avanti West Coast, CrossCountry, and LNER
- Train search functionality to identify available upgrades for specific journeys
- Digital delivery of upgrade barcodes directly to the user's mobile device
- Group bidding feature allowing users to upgrade multiple seats simultaneously
- Train Swap feature to change the time of the train
- Ticket purchase functionality