SearchPilot is an enterprise SEO A/B testing platform that enables SEO teams to conduct rapid, server-side tests on large websites without engineering involvement, ensuring statistically significant results. By validating SEO hypotheses before implementation, it helps organizations avoid ineffective changes and optimize their strategies for increased organic traffic and revenue.
Funding
Funding not disclosed
Founders
Product
Problem
Large websites often struggle to implement SEO changes quickly and efficiently due to the need for engineering resources and the risk of deploying changes that negatively impact organic traffic. Traditional SEO practices lack robust testing methodologies, making it difficult to validate hypotheses and ensure positive ROI before making site-wide updates.
Solution
SearchPilot is an enterprise SEO A/B testing platform designed to empower SEO teams to conduct rapid, server-side tests on large websites without requiring engineering support. The platform enables SEO professionals to validate their hypotheses by testing changes on groups of pages and measuring the impact on organic traffic and revenue. By splitting pages rather than users, SearchPilot ensures that both human visitors and search engine crawlers experience the same HTML, providing accurate and reliable test results. This approach allows organizations to avoid deploying ineffective changes, optimize their SEO strategies based on data-backed insights, and build strong business cases for future initiatives.
Target Audience
SearchPilot primarily targets SEO teams within large organizations that manage mission-critical websites and seek to improve organic traffic and revenue through data-driven testing.
Features
- Server-side A/B testing that splits pages, ensuring consistent experiences for all visitors and search engine crawlers
- Engineering-free test deployment, enabling rapid testing and iteration
- Neural network algorithm for automated page grouping and traffic change detection
- Meta-CMS for instant rollout of winning changes
- Support for complex tests, including internal linking, multi-domain, and full-funnel tests
- High-availability infrastructure capable of handling over a billion requests per month
- Comprehensive data analysis and reporting to identify statistically significant results