Seamm is a phygital fashion platform that utilizes augmented reality (AR) technology to enable users to virtually try on and purchase both digital and physical clothing items. This approach allows customers to express their individuality through customizable styles while bridging the gap between the digital and physical fashion worlds.
Funding
$2.5M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many consumers lack the ability to visualize how clothing will look on them before making a purchase, especially when shopping online. Traditional e-commerce offers limited ways to assess fit and style, leading to uncertainty and potentially high return rates. Furthermore, the increasing interest in digital fashion and metaverse integration presents a challenge for users to seamlessly incorporate virtual garments into their online identities and gaming avatars.
Solution
Seamm provides a phygital fashion platform that leverages augmented reality (AR) to enable users to virtually try on and purchase both digital and physical clothing. Through its mobile application, customers can visualize how different styles and items fit their personal aesthetic using AR try-on features. The platform bridges the gap between the physical and digital fashion worlds, allowing users to express their individuality through customizable styles and seamlessly integrate their wardrobes across various metaverses and video games. Seamm partners with independent fashion designers to offer unique apparel and accessories, providing a curated selection of both physical and digital-only items.
Target Audience
Seamm targets fashion-conscious consumers, particularly Gen Z shoppers, interested in exploring digital fashion and integrating virtual apparel into their online presence and gaming experiences. The platform also caters to individuals seeking a more interactive and personalized online shopping experience through AR technology.
Features
- Augmented reality (AR) virtual try-on functionality for clothing and accessories
- Digital-only fashion items for purchase and use in virtual environments
- Integration with metaverse platforms and video games, allowing users to export purchased items to personalize avatars
- In-app marketplace for browsing and purchasing both phygital and digital fashion
- Customization options to tailor digital styles to individual preferences
- Support for independent fashion designers and niche brands
- Mobile application available on iOS and Android