SCUBA is a Time-Series Data Warehouse optimized for real-time decision intelligence, enabling businesses to leverage first-party and AI-generated data without complex integrations. The platform provides in-the-moment insights and activation across channels while ensuring data privacy and enhancing audience profiles through agnostic identity matching.
Funding
$46.3M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
MMVVFounders
Product
Problem
Traditional data warehouses are optimized for batch processing and historical analysis, making it difficult for businesses to leverage real-time data for immediate decision-making. Complex integrations and coding requirements further hinder the ability to access and utilize first-party and AI-generated data effectively. This leads to delays in insights and activation across various channels, limiting the potential for data-driven growth.
Solution
SCUBA is a time-series data warehouse designed for real-time decision intelligence, enabling businesses to leverage first-party and AI-generated data without complex integrations. The platform provides in-the-moment insights and activation across channels while ensuring data privacy and enhancing audience profiles through agnostic identity matching. It allows users to accelerate from data to decision, empowering them to transform complex data into actionable insights. SCUBA simplifies multi-touch attribution measurement and optimizes investments and channels with real-time and historical insights.
Target Audience
The primary target audience includes businesses seeking to leverage real-time data for decision-making, data scientists, analysts, and marketing professionals who need to gain immediate insights from complex data sets.
Features
- Time-series analytics optimized for first-party and AI-generated data.
- Agnostic ID bridging to maximize match rates and enrich audience profiles.
- Real-time insights without coding, democratizing data access across teams.
- Unified activation for seamless insights and signals to action across channels.
- Dynamic audience segmentation with privacy-driven activation.
- Holistic customer journey analysis from impression to purchase.
- Data enrichment and ML activation with 2P & 3P collaboration at scale.
- Pre-built templates for common business challenges.