Scrumball provides an AI‑driven influencer marketing platform that automates discovery, outreach, campaign management, and performance tracking. Marketers can tap into a database of over 180 million verified creators worldwide, with AI agents that match influencers to brand goals, handle negotiations, and monitor live results. The solution streamlines the entire workflow, enabling faster campaign execution and measurable ROI for brands across multiple social channels.
Funding
Funding not disclosed
Founders
Product
Problem
Brands struggle to efficiently identify, engage, and manage large numbers of creators across multiple social platforms, often relying on manual research, fragmented outreach, and limited analytics, which leads to slow campaign launches and uncertain ROI.
Solution
Scrumball offers an AI‑driven influencer marketing platform that automates the entire workflow—from discovering over 180 million verified creators worldwide to ranking them by authenticity and conversion potential. Five specialized AI agents handle campaign strategy generation, influencer scouting, automated outreach and negotiations, content approval, and real‑time performance monitoring. The platform provides channel‑specific search (TikTok, YouTube, Instagram), integrated approval workflows, and live analytics that surface optimization insights and measurable results. By consolidating discovery, outreach, management, and tracking into a single SaaS solution, brands can launch campaigns faster, reduce manual effort, and improve ROI.
Target Audience
Primary customers are brand marketing teams and agencies that run multi‑channel influencer campaigns and need a scalable, data‑driven solution to manage creator partnerships.
Features
- Access to 180 M+ verified influencer profiles across 190+ countries with AI‑based matching on brand fit, audience relevance, and past performance
- Lillian agent scans brand assets to generate data‑driven campaign strategy blueprints
- Hunter agent evaluates creator metrics, ranks influencers by authenticity and conversion likelihood, and filters by platform and niche
- Charlie agent automates outreach, follow‑ups, negotiations, and contract generation
- Max agent manages content milestones, approval workflows, and deadline tracking
- Tracy agent monitors live campaign performance, delivering optimization recommendations and ROI reporting
- Integrated dashboard with real‑time analytics, engagement metrics, and exportable reports for stakeholder review