Scrimmage provides a gamification platform that integrates loyalty programs, challenges, and rewards into sports betting applications through an API-driven solution. This technology enhances user engagement and retention by incentivizing desired behaviors, such as increased spending and referrals, with measurable rewards.
Funding
$600K raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Many applications struggle to maintain user engagement and incentivize specific behaviors, such as increased spending, referrals, or daily usage, leading to lower retention rates and reduced revenue. Traditional loyalty programs often lack the flexibility and integration capabilities needed to create truly engaging and personalized experiences.
Solution
Scrimmage offers a gamification platform that allows applications to integrate loyalty programs, challenges, and rewards to enhance user engagement and incentivize desired behaviors. Through an API-driven solution, Scrimmage enables businesses to create custom gamification features, such as tiered loyalty programs, point and XP balances, quests, prize catalogs, leaderboards, achievements, and perks. The platform acts as a logic layer, connecting backend events to a gamified frontend, allowing businesses to reward users for completing specific actions, promoting daily usage, boosting referrals, onboarding new users, and increasing deposits.
Target Audience
Scrimmage primarily targets businesses with applications or websites seeking to improve user engagement, increase retention, and incentivize specific behaviors through gamification.
Features
- API-driven solution for integrating gamification elements into existing applications
- Customizable loyalty elements, including tiers, points, XP, quests, prizes, leaderboards, achievements, and perks
- Dashboard for setting up event triggers and rewards logic
- Customizable widgets for integrating gamified experiences directly into apps and websites
- Real-time tracking and analytics to monitor the impact of gamification efforts
- Support for creating time-restricted quests and personalized perks
- Public profiles for users to showcase their achievements and status