ScreenCore operates an AI-driven marketplace and supply-side platform (SSP) focused on connected TV (CTV), video, and mobile advertising, utilizing machine learning algorithms to optimize media trading and enhance campaign performance. The platform connects media buyers and sellers in a brand-safe environment, addressing the need for effective monetization and targeted ad placements in a competitive digital advertising landscape.
Funding
Funding not disclosed
Founders
Product
Problem
In the crowded digital advertising ecosystem, media buyers and sellers face challenges in achieving effective monetization and targeted ad placements while ensuring brand safety. Optimizing media trading and enhancing campaign performance requires advanced technology to navigate the complexities of connected TV (CTV), video, and mobile advertising.
Solution
ScreenCore operates an AI-driven marketplace and supply-side platform (SSP) that connects media buyers and sellers within a programmatic advertising ecosystem. The platform leverages machine learning algorithms to analyze tendencies and optimize media trading, improving campaign results and increasing inventory value. ScreenCore provides a brand-safe environment, verifying traffic to safeguard brand image and protect advertising budgets from fraud. The marketplace facilitates global reach, enabling media buyers to find targeted audiences and media sellers to connect with demand that guarantees optimal inventory pricing.
Target Audience
ScreenCore serves global media buyers and sellers, including advertisers seeking to increase brand awareness and publishers aiming to monetize inventory with targeted ads.
Features
- AI and ML algorithms for smart optimization of media trading
- Brand-safety measures to ensure a secure environment
- Interactive video and CTV formats to capture user attention
- Privacy-friendly ecosystem compliant with SKAdNetwork and global privacy regulations
- Real-time bidding (RTB) marketplace connecting media buyers and sellers
- Support for dynamic creative optimization (DCO)