Scratcher is a no‑code, drag‑and‑drop platform that enables marketers to build and launch gamified campaigns such as scratchcards, spin‑the‑wheel, quizzes and pop‑ups without developer resources. The tool offers over 35 pre‑built interactive formats, multi‑channel deployment (web, app, email, social, QR) and native/Zapier integrations for real‑time data syncing and personalization, plus built‑in analytics and A/B testing to optimize engagement and conversion.
Funding
Funding not disclosed
Founders
Product
Problem
Many digital marketers rely on static banners, forms, and text content that generate low click‑through and conversion rates, especially when audiences expect interactive experiences. Building custom gamified elements typically requires developer resources, lengthy implementation cycles, and complex integrations with existing marketing stacks, limiting the ability to quickly launch engaging campaigns.
Solution
Scratcher offers a no‑code, drag‑and‑drop platform that lets marketers design, launch, and manage gamified campaigns without writing code. Users can select from more than 35 pre‑built game formats—such as scratchcards, spin‑the‑wheel, quizzes, pop‑ups, and Advent calendars—and customize the look and feel to match brand guidelines. Campaigns can be deployed across any digital touchpoint, including website pop‑ups, in‑app overlays, email links, social media ads, and QR‑code experiences. The platform syncs automatically with a marketer’s existing tech stack via native connectors and Zapier, enabling real‑time data mapping, enrichment, and personalization. Built‑in analytics provide performance metrics and A/B testing tools, allowing teams to iterate quickly and optimize engagement and conversion outcomes.
Target Audience
The primary users are digital marketing teams and brand managers in retail, eCommerce, consumer goods, NGOs, B2B, sports, travel, and iGaming sectors seeking to boost lead generation, customer loyalty, and sales through interactive experiences.
Features
- Visual campaign builder with drag‑and‑drop editor and real‑time preview
- Library of 35+ interactive formats (scratchcards, spin wheels, quizzes, pop‑ups, countdowns, Advent calendars, etc.) that can be embedded directly into any page
- Plug‑and‑play pop‑up creation that combines lead‑capture forms with game mechanics in a single widget
- Multi‑channel deployment options: website, mobile app, email, social media, QR codes, and digital signage
- Over 3,000 native and Zapier integrations for CRM, email service providers, analytics, and data warehouses, with field mapping and automatic data transfer
- Personalization engine that enriches participant data for segmented targeting and dynamic content
- Dashboard with real‑time engagement metrics, conversion funnels, and built‑in A/B testing
- Multi‑language support and dedicated professional services for strategy, design, and rollout assistance