This platform connects brands with college athletes for product sampling and promotion. It facilitates partnerships between brands seeking to reach the college demographic and student-athletes with influence on campus.
Funding
Funding not disclosed
Founders
Product
Problem
Brands often struggle to effectively reach the college demographic through traditional advertising channels. College athletes, with their established campus presence and social influence, represent a valuable but often untapped marketing resource.
Solution
ScoreSwag is a platform that facilitates connections between brands and college athletes for product sampling and promotion. The platform enables brands to provide college athletes with free products ("swag") in exchange for feedback and social media promotion. By leveraging the Name, Image, and Likeness (NIL) rule changes, ScoreSwag allows college athletes to benefit from their influence within their college communities, while providing brands with a direct channel to reach this key demographic.
Target Audience
The primary users are brands seeking to promote their products to the college demographic and college athletes looking to receive free products and leverage their social influence.
Features
- Athlete signup and profile creation to capture key demographic and social media information.
- Brand portal for creating and managing product sampling campaigns.
- Automated matching of athletes to relevant brand offers based on profile data.
- Opt-in system for athletes to select desired product samples.
- Communication tools for brands to provide instructions and gather feedback.
- Social media tracking to measure campaign reach and engagement.