The startup operates a B2B marketing platform that enhances lead generation through lead enrichment, cross-platform matching, and workflow orchestration. By mapping lead identities across multiple marketing channels, the platform provides sales teams with accurate contact data, improving lead conversion rates and driving revenue growth.
Funding
$15.8M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
B2B marketers struggle to effectively target their ideal customer profiles (ICPs) across multiple advertising channels due to limitations in built-in targeting and low match rates when uploading customer lists. iOS updates and restrictive browsers further weaken tracking and attribution, leading to wasted ad spend and poor lead quality.
Solution
Primer offers a B2B audience data platform that enhances cross-channel lead generation by improving audience match rates without relying on cookies. The platform transforms ICP or account lists into decision-maker audiences usable across major channels like Facebook, Instagram, Google, YouTube, and LinkedIn. By providing the identifiers needed to accurately match B2B decision-makers to these platforms, Primer enables marketers to reach their target audience with greater precision, improving lead quality and conversion rates. The platform also allows users to sync audiences to ad channels and stream records from their CRM into ad campaigns.
Target Audience
The primary audience includes B2B marketing teams focused on improving lead quality, reducing cost per lead, and increasing marketing qualified leads (MQLs) across multiple advertising channels.
Features
- Identity resolution to improve audience match rates on Facebook, Instagram, Google, YouTube, and LinkedIn
- Ability to transform ICP or account lists into targetable audiences
- Audience sync to Meta, Google, and LinkedIn with match rates between 40-90%
- CRM integration to stream records into ad campaigns
- Reporting on audience impact against sales pipeline
- Visibility into individual names, LinkedIn profile URLs, and job titles within audiences
- GDPR and CCPA compliance
- SOC 2 Type 2 certification