The startup develops actionable audio advertising technology that leverages natural language understanding and voice assistants to facilitate voice transactions and lead generation. This enables businesses to enhance customer engagement and drive sales through targeted audio ad campaigns.
Funding
$4.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Traditional audio and TV advertising lacks direct engagement and measurable attribution, making it difficult for brands to connect with consumers and track campaign performance effectively. This results in wasted ad spend and limited understanding of consumer behavior.
Solution
Say It Now provides an actionable advertising technology that enables consumers to interact directly with ads via voice assistants like Alexa and Google Assistant. Their platform supports actionable audio ads and actionable TV ads, allowing brands to create campaigns that drive voice transactions, generate leads, and deliver engaging brand experiences. By integrating voice commands into advertising, Say It Now bridges the gap between passive listening/viewing and active engagement, providing real-time data and end-to-end attribution. The platform offers a comprehensive suite of tools for campaign creation, optimization, and analysis, ensuring that brands can maximize their ROI and build deeper connections with their target audiences.
Target Audience
The primary target audience includes brands and advertisers across various industries seeking to enhance customer engagement, drive measurable results, and leverage the power of voice technology in their advertising campaigns.
Features
- In-stream audio ads that prompt listeners to engage with voice assistants
- On-screen TV ads that encourage viewers to interact with voice assistants
- End-to-end attribution and live data reporting via a dedicated dashboard
- Integration with Alexa and Google Assistant
- Support for various campaign goals, including voice commerce, lead generation, and brand experience
- Audio production services, including copywriting, audio ad production, and immersive soundscapes
- Conversation design expertise to create optimal user experiences
- Options to send discount codes, links, set reminders, facilitate app downloads, and enable bookings via voice interaction
- AI-powered technology for campaign optimization and analysis