Saved incorporates cricket protein into everyday foods by drying and grinding vertically farmed crickets into a protein powder, enhancing nutritional value while minimizing environmental impact. This approach addresses the need for sustainable protein sources, as cricket production is significantly more efficient and less resource-intensive than traditional animal farming.
Funding
Funding not disclosed
Founders
Product
Problem
The environmental impact of traditional animal farming is substantial, requiring significant land, water, and feed resources. Consumers are increasingly seeking sustainable protein sources that minimize ecological footprints without sacrificing nutritional value or taste.
Solution
Saved addresses the need for sustainable protein by incorporating vertically farmed cricket protein into everyday snack foods. They dry and grind European-farmed crickets into a protein powder, which is then blended into lentil-based puffs. This approach provides a more environmentally friendly alternative to traditional animal proteins, as cricket farming requires significantly fewer resources and produces less CO2. The resulting puffs offer a convenient and palatable way for consumers to incorporate sustainable protein into their diets without compromising on taste or nutrition.
Target Audience
The primary target audience is environmentally conscious consumers looking for sustainable and nutritious snack options, as well as individuals seeking alternative protein sources to supplement their diets.
Features
- Lentil-based puffs fortified with cricket protein powder
- Vertically farmed crickets, resulting in a significantly lower carbon footprint compared to beef
- High protein content, with one pack of puffs equaling the protein equivalent of one egg
- Three flavors: Smoked Paprika, Mediterranean Herbs Low Salt, and Mature Cheese
- Complete protein source, containing all nine essential amino acids