Sartiq is a managed production studio that uses AI to generate consistent, on-model e-commerce photography for fashion brands shooting 500+ SKUs per season. The platform encodes a brand's visual identity into a production system, transforming flat lays or mannequin shots into publish-ready images with consistent lighting, framing, and model identity. It handles thousands of images per week, with clients like OVS and Guess producing around 2,500 photos weekly.
Funding
Funding not disclosed
Founders
Product
Problem
Fashion brands producing large product catalogues face a fundamental trade-off: generic AI tools generate inconsistent images with errors like invented buttons or distorted logos, while traditional agencies deliver quality but suffer from brand identity drift between shoots and seasons. At catalogue scale, reviewing unusable AI outputs becomes a staffing problem, and no production method holds a brand's visual identity consistently across thousands of SKUs.
Solution
Sartiq is a managed production studio that turns a brand book into an encoded production system, applying consistent posing, styling, framing, lighting, and shot lists to every image. The service transforms flat lays, mannequin shots, or phone photos into fully styled, on-model shots with the client's own model identity, which remains exclusive and reusable every season. Sartiq handles the entire workflow—from art direction and post-production to approval flows and output QA—delivering publish-ready images directly into the client's PIM, DAM, or ecommerce systems. The platform scales to tens of thousands of images per year without quality drift, and clients only pay for approved images that match the brand book.
Target Audience
Primary customers are fashion and apparel brands producing at catalogue scale—roughly 500+ SKUs per season—including retailers, multi-brand groups, and ecommerce companies that need consistent product photography across thousands of images and multiple channels.
Features
- Brand book encoding that configures set design, lighting, shadows, white balance, framing, crops, and shot lists once and applies them consistently across the entire catalogue
- Transform capabilities including still life to on-model, mannequin to on-model, phone shots to lookbook, image to video, and single shot to full campaign
- Automatic generation of colour variations, fabric and texture refinements, and background consistency across SKUs
- Exclusive model identity that returns unchanged every season and can be reserved so no other brand can use it
- Perpetual image ownership with no usage licences, territory limits, or expiry
- Enterprise infrastructure with native connectors for PIM, DAM, and ecommerce systems, plus batch operations, bulk review, and output QA validation
- Unlimited revisions until the shot matches the brand book, with post-production included in every image