Sarafu is a digital, real‑time e‑commerce platform that lets manufacturers and retailers in Tanzania purchase inventory, track products, manage stock, and build credit—all from a single interface. The service provides instant mobile payments, detailed sales analytics by SKU and geography, and confidential reporting to help businesses identify sales trends, stockouts, and high‑potential markets. By integrating these tools, Sarafu enables shops to grow, upsell, and reward customers with minimal fees.
Funding
Funding not disclosed
Founders
Product
Problem
Manufacturers and retailers in Tanzania often struggle with fragmented supply chains, limited access to credit, manual inventory tracking, and a lack of reliable market data, leading to stockouts and missed sales opportunities.
Solution
Sarafu offers a real‑time digital e‑Commerce platform that consolidates inventory purchasing, product tracking, stock management, and credit building into a single mobile‑accessible system. Users can place orders, receive on‑time deliveries, and make instant mobile payments without hidden fees. The platform generates confidential analytics on sales trends, geographic demand, and stockout risks, enabling businesses to identify high‑potential markets and optimize inventory. By aggregating transaction data, Sarafu also helps users improve their credit scores, facilitating easier access to financing and supplier terms.
Target Audience
Primary customers are Tanzanian manufacturers and small‑to‑medium retail shops seeking a unified platform for inventory procurement, credit access, and data‑driven sales optimization.
Features
- Integrated marketplace for manufacturers and retailers to purchase inventory and manage stock in real time
- Instant mobile payments and on‑time delivery to any location, with no hidden fees
- Credit‑building module that tracks transaction history and generates a credit score for each user
- Advanced analytics dashboard showing weekly sales performance, SKU variation, geographic distribution, and lost‑sales due to stockouts
- Confidential, downloadable reports that provide market insights while protecting business privacy
- Mobile app available nationwide, supporting access even outside Tanzania’s major cities