Flare provides a personal safety communication system designed to help individuals—particularly young women—subtly extract themselves from uncomfortable or unsafe situations. The product combines wearable technology with discreet activation features to give users agency and confidence in their daily lives. Flare’s design is rooted in the founder’s personal experiences and research into how people recognize and respond to threats, aiming to broaden the definition of safety beyond physical danger.
Funding
Funding not disclosed
Founders
Product
Problem
Traditional personal safety solutions like whistles and pepper spray are designed without understanding the nuanced experiences of women and minorities, leaving users without discreet, proactive tools for the microaggressions and escalating situations they face daily. These solution-first approaches fail to address the need to feel safe, not just be physically safe, leaving individuals feeling stuck and out of control when their internal alarms go off.
Solution
Flare provides a personal safety communication system that combines wearable hardware with a mobile app, allowing users to subtly signal for help or extract themselves from uncomfortable situations. The product is designed to be a discreet piece of technology that integrates into daily life, enabling users to trigger alerts, share their location, or connect with trusted contacts without escalating a situation overtly. The experience is informed by research on how the body reacts to threats before the brain catches up, empowering users to trust their instincts and take back agency. Flare operates as a technology company focused on building confidence and safety, rather than just a jewelry or product company.
Target Audience
Primary customers are young women and other individuals who experience safety concerns in their daily lives and seek a discreet, technology-forward tool to maintain personal agency and confidence in unfamiliar or uncomfortable situations.
Features
- Wearable safety device designed for discreet, everyday wear, blending into a user's style rather than signaling vulnerability
- Mobile application that allows for quick, subtle trigger of safety alerts and communication with pre-selected contacts
- Features designed to help users get out of situations where they feel out of control or unsafe, based on parental and personal safety advice on recognizing warning signs
- Technology approach focused on user agency and redefining safety to include psychological comfort and microaggressions, not just physical harm prevention