Salmon provides AI agents that continuously monitor and enrich CRM records, automatically filling missing fields, correcting errors, and detecting changes such as job moves. Each update includes a confidence score, source attribution, and an explainable reasoning trace, ensuring audit‑ready data that stays current without manual effort.
Funding
$2.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
CRM data degrades over time, with missing fields, outdated information, and errors that require manual cleanup, reducing the effectiveness of sales and compliance workflows.
Solution
Salmon deploys AI-driven agents that continuously monitor CRM records, automatically enriching missing fields, correcting inaccuracies, and detecting changes such as job moves or company updates. Each modification is returned to the CRM with a confidence score, source attribution, and an explainable reasoning trace, ensuring audit‑ready data. The platform merges duplicates, resolves conflicts, and integrates with major CRMs like Salesforce and HubSpot in real time. By providing ongoing verification and signal monitoring, Salmon keeps records current without periodic batch updates, allowing revenue teams to focus on engagement rather than data hygiene.
Target Audience
Primary customers are B2B sales, marketing, and compliance teams that rely on accurate CRM data, including enterprises using Salesforce, HubSpot, or similar platforms.
Features
- Continuous AI enrichment that fills empty fields, verifies emails, and updates contact and company information
- Real-time detection of changes (e.g., job title, employer) with automatic CRM updates before sales reps notice
- Confidence scoring, source attribution, and explainable reasoning trace for every enriched field
- Duplicate merging and conflict resolution to maintain a single, accurate view of each record
- Integration with Salesforce, HubSpot, and other CRMs via a flexible API with sub‑200 ms response times
- AI‑powered signal monitoring across 12+ event types such as leadership changes, funding rounds, and hiring surges
- Email verification and compliance screening against sanctions, PEP, and adverse media lists