Predicti offers an API-enabled platform that aggregates data from over ten public registries, utilizing machine learning to generate insights on customer life events such as home renovations and property acquisitions. This enables businesses to proactively tailor their offerings and enhance customer engagement based on significant milestones.
Funding
Funding not disclosed
Founders
Product
Problem
Businesses often struggle to anticipate customer needs and preferences due to a lack of real-time insights into significant life events. This can lead to missed opportunities for proactive engagement, reduced customer satisfaction, and increased churn.
Solution
Predicti provides an API-enabled platform that aggregates data from multiple public registries and employs machine learning to identify and predict customer life events. By tracking milestones such as home renovations, property acquisitions, and car purchases, Predicti enables businesses to proactively tailor their offerings and enhance customer engagement. The platform delivers comprehensive, up-to-date information, empowering businesses to anticipate customer needs and personalize interactions across CRM, sales, and digital channels.
Target Audience
Predicti's primary customers are businesses in the financial industry seeking to improve customer engagement, automate upselling, and reduce churn through data-driven insights.
Features
- API-enabled access to aggregated data from over ten public registries
- Machine learning algorithms for identifying and predicting customer life events
- Data Life Events tracking for milestones like home renovations and property acquisitions
- Product Recommender that tailors personalized product recommendations
- Analytical tools for creating relevant data variables