SaferShift applies behavioral science to cybersecurity, turning compliance tasks into intuitive habits by translating digital threats into relatable human stories. Their platform delivers AI‑driven simulations—over 50 million simulated attacks—to teach employees instinctive responses, such as treating a phishing email like “stranger danger,” thereby reducing the human element in data breaches.
Funding
Funding not disclosed
Founders
Product
Problem
Employees often fall for phishing and other cyber attacks because security communications are presented as abstract rules rather than relatable, intuitive guidance, leading to rapid, unthinking actions within seconds of exposure.
Solution
SaferShift applies behavioral science to translate digital threats into human‑focused stories that align with innate safety instincts, such as “stranger danger.” By framing security actions as analogies to everyday protective behaviors, the platform creates memorable mental models that guide users in real time. Lightweight nudges are delivered at the moment of risk—within the workflow and before a decision is made—so employees can recognize and avoid threats instantly. The approach shifts security from an annual compliance checkbox to a habit that feels natural, reducing the reliance on post‑incident training and improving overall resilience.
Target Audience
Primary customers are mid‑size to large enterprises seeking to improve employee cyber‑security behavior, as well as security teams and compliance officers responsible for reducing human‑related breach risk.
Features
- Story‑driven content that maps each security behavior to a familiar real‑world analogy (e.g., locking a screen = not leaving a wallet on a table)
- Contextual, in‑workflow nudges that appear at the point of highest risk, prompting immediate safe actions
- Behavioral‑science framework that leverages instinctual decision‑making patterns to reinforce digital safety habits
- Scalable delivery of micro‑learning moments without requiring extensive training sessions
- Analytics that track engagement and habit formation to demonstrate behavioral improvement over time