Safary provides a platform that linkscrypto‑focused Twitter accounts to on‑chain wallet data, enabling teams to identify, segment, and directly message qualified crypto users. It offers analytics, audience certification, and integration tools for marketing, business development, and product teams to track conversion funnels and generate reports without engineering effort. The service operates on a subscription model with free trial access and paid Pro tiers for advanced features.
Funding
$2.4M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Web3 projects struggle to understand user behavior and marketing effectiveness due to the pseudonymity of blockchain and the fragmented nature of on-chain and off-chain data. Measuring the impact of marketing campaigns on actual on-chain conversions and user engagement remains a significant challenge.
Solution
Safary is a Web3 analytics platform that aggregates on-chain and off-chain data to provide a comprehensive view of user behavior and marketing performance. The platform enables teams to track user journeys from marketing channels to on-chain actions, identify key influencers, and analyze sentiment towards their brand. By providing actionable insights into customer acquisition cost, channel ROI, and customer lifetime value, Safary helps Web3 businesses optimize their marketing strategies and improve user engagement.
Target Audience
Safary targets Web3 project teams, including DeFi, NFT, and gaming platforms, seeking to improve their marketing effectiveness and gain a deeper understanding of their users.
Features
- Real-time conversational intelligence to surface influential voices and conversations.
- Sentiment analysis to understand market narrative and brand positioning.
- 360° user profiles with on-chain data, social identities, and dApp activity.
- On-chain conversion tracking to measure the impact of marketing channels.
- Whale tracking to identify and monitor high-value users.
- Integration with Discord bots to correlate social engagement with on-chain activity.