Sabio provides a CTV advertising platform that utilizes proprietary data and advanced analytics to help brands effectively reach and engage streaming audiences across multiple devices. By leveraging a household graph for audience validation, Sabio enhances campaign performance and ensures precise targeting for diverse market segments.
Funding
$2.2M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
Founders
Product
Problem
Brands often struggle to effectively reach and engage streaming audiences across the fragmented Connected TV (CTV) landscape. Traditional advertising methods lack the precision needed to target diverse market segments, hindering campaign performance and ROI. Validating audience reach and ensuring data integrity across various platforms remains a significant challenge.
Solution
Sabio provides a CTV advertising platform designed to help brands reach, engage, and validate streaming audiences. The platform leverages proprietary data, advanced analytics, and a household graph powered by App Science® to enhance campaign performance. Sabio's integrated tech stack offers incredible scale, direct inventory access, competitive pricing, and proven performance. The platform provides custom CTV and OTT advertising solutions for both general market and niche audiences, along with an in-house creative team that produces engaging ad units designed to drive awareness and results.
Target Audience
The primary target audience includes brands, agencies, and advertising partners seeking to effectively reach and engage streaming audiences on Connected TV and OTT platforms.
Features
- Proprietary household graph powered by App Science® for audience validation and data integrity
- Cross-platform audience insights and validation across CTV, OTT, and mobile
- Managed service and programmatic options for campaign execution
- Strategic planning and audience curation for authentic engagement
- In-house creative studio for producing custom ad units optimized for CTV
- Precise audience targeting using behavioral mobile and CTV signals to reach 55MM+ CTV households
- Real-time reporting and analytics for campaign optimization
- Multicultural team with expertise in reaching diverse audiences at scale