SANU offers a fractional ownership model for second‑home cabins, allowing customers to purchase usage rights from eight nights per year and access a network of fully serviced properties across Japan. The service includes all‑inclusive management—cleaning, maintenance, and on‑site support—and an integrated reservation platform that lets members book any cabin, with optional amenities like private saunas and dog‑friendly spaces. Owners can later sell or transfer their share through SANU’s secondary market, providing a flexible, low‑maintenance way to enjoy nature retreats.
Funding
$23.6M raised to dateRaised to date based on public sources. This may differ from the amount the company actually raised and is based only on what is publicly available on the internet.
8OGCFounders
Product
Problem
Owning a traditional second‑home villa requires large upfront capital, ongoing maintenance, and limited flexibility in location, making it inaccessible for many people who want occasional stays in nature.
Solution
SANU offers a share‑ownership model for second homes that lets customers purchase usage rights starting from eight nights per year. Members can access a network of fully serviced cabins across Japan—from mountain retreats to seaside locations—without handling cleaning, repairs, or administrative tasks. Ownership is fractional, so buyers pay only for the time they need, and can later sell or transfer their share through SANU’s secondary market. The service provides a seamless reservation platform, allowing members to choose different properties each season, creating a flexible “home away from home” experience in natural settings.
Target Audience
Primary customers are individuals and families seeking affordable, low‑maintenance second‑home experiences in natural environments, as well as pet owners who value dog‑friendly accommodations.
Features
- Fractional ownership starting at eight nights per year, with monthly payment options
- Access to a growing portfolio of 35 locations and 231 cabins nationwide, covering mountains, lakes, beaches, and hot‑spring resorts
- All‑inclusive management: cleaning, maintenance, and on‑site support handled by SANU
- Integrated reservation system for easy booking of any SANU property without additional fees
- Optional amenities such as private saunas, onsen, dog‑friendly spaces, and outdoor activities like campfires and local tours
- Secondary market platform enabling owners to sell or bequeath their share after four years of ownership