RZK Digital offers a data-driven platform for Digital Out-of-Home (DOOH) advertising, providing AI-powered audience measurement and programmatic sales. Their solution enables advertisers to precisely target audiences, optimize media spend with real-time insights, and simulate campaign outcomes for enhanced transparency and ROI.
Funding
Funding not disclosed
Founders
Product
Problem
Advertisers in the Digital Out-of-Home (DOOH) sector face challenges in accurately measuring audience engagement and optimizing campaign performance in real-time. Traditional methods often lack granular data, making it difficult to assess campaign effectiveness and justify media spend.
Solution
RZK Digital provides a data-driven DOOH advertising platform that leverages AI-powered audience measurement to deliver actionable campaign insights. The platform enables programmatic sales across its entire network, allowing advertisers to precisely target audiences and optimize media spend. Through its proprietary AI, "Zeta," RZK Digital offers real-time audience metrics and campaign outcome simulations, enhancing transparency and accountability in DOOH advertising. This approach facilitates dynamic campaign adjustments based on audience behavior and contextual data, maximizing return on investment.
Target Audience
RZK Digital targets advertisers and media agencies seeking to optimize their DOOH media strategies through data-driven insights and programmatic execution.
Features
- AI-powered audience measurement utilizing computer vision (Quividi) and Wi-Fi sensor data for real-time footfall and device flow analysis.
- Programmatic DOOH sales across 100% of the network, integrated with Demand-Side Platforms (DSPs) and Ad-Exchanges.
- Campaign simulation tool powered by machine learning algorithms to predict key performance indicators (KPIs) such as reach, frequency, GRP, and CPM.
- "Full Metrics" reporting suite including impacts, net audience, impression frequency, GRP, CPM, and "complete view" (opportunity to see all ads in a loop).
- Data Lake repository aggregating millions of daily data points from sensors, SPtrans, Metrô, IBGE, and partner data sources (Broadsign, Quividi, Everywhere Analytics).
- Adherence to data privacy regulations, with anonymized or pseudonymized data collection and no individual user identification.
- Omnichannel data integration to correlate DOOH campaign performance with other digital media channels.
- Real-time campaign optimization capabilities based on audience data and performance metrics.