RUSHR is a retail‑media platform that lets brands launch, manage, and measure advertising campaigns across a retailer’s owned digital channels, including in‑store digital signage, online banners, and audience targeting using retailer data. The solution centralizes campaign creation, creative upload, channel selection, and performance reporting in a single interface, enabling fast, flexible activation for Latin American markets. It combines an ad server, digital signage, and retail audience tools to reach shoppers at the moment of purchase.
Funding
Funding not disclosed
Founders
Product
Problem
Brands seeking to advertise within retail environments often must manage separate systems for in‑store digital signage, retailer‑owned online banners, and audience targeting, leading to fragmented workflows, delayed activations, and limited insight into sales impact. In Latin America, the lack of a unified platform hampers fast, data‑driven campaign execution across these channels.
Solution
RUSHT provides a single retail media platform that consolidates campaign creation, creative upload, channel selection, and automated activation for digital signage, retailer‑owned online banners, and retail audience targeting. Users define objectives, budgets, and dates in one form, upload video, animation, or image assets, and choose any mix of channels before the retailer approves and the campaign launches automatically. The platform leverages proprietary first‑party retailer data and clean‑room analytics to target shoppers who already purchase in the brand’s category or new audiences, and to link media spend to incremental sales. By centralizing execution and measurement, RUSHT enables brands to reach shoppers at the moment of decision across both physical and digital touchpoints with speed and flexibility tailored to the Latin American market.
Target Audience
Primary customers are consumer brands and manufacturers that sell through Latin American retail chains and need coordinated omnichannel advertising, as well as retail media agencies managing campaigns on behalf of multiple advertisers.
Features
- Unified interface for creating, uploading, and scheduling campaigns across digital signage, retailer‑owned online banners, and retail audience segments
- Real‑time channel mix selection with automated retailer approval workflow for instant activation
- First‑party retailer data and clean‑room environment for precise audience targeting and privacy‑compliant insights
- Integrated reporting that connects media investment to incremental sales and conversion metrics
- Support for video, animation, and image creatives optimized for in‑store shelf displays and online ad units